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Blindarte - Via Palermo 11, Milan (+ more)
Event hashtag
#livingvibes #milandesignweek2023

Living Vibes πŸ“ Via Palermo 11

At MDW 2023, iGuzzini is Living Vibes: the collection specially designed for the new living atmospheres that gives its name to the space designed by Stefano Boeri Interiors with the lighting scenography by Artec Studio, in one of the most characteristic and fascinating locations in Brera (Via Palermo 11, Blindarte).
Through the Living Vibes collections (Libera by Artec Studio, Allure, BeTwo by Alfonso Femia/AF Design, Whisper, Le Perroquet by Piano Design) and Italian Echoes (the reissues of the historical archive Polsino by Gio Ponti, Zurigo by Luigi Massoni, Sorella by Harvey, Nitia by Rodolfo Bonetto and Clan by Harvey), the installation tells the company's vocation for design and its new proposals for living environments.
Metal mesh and wood cover the internal surfaces of the space, adapting to its shapes but giving new meanings to their perception. Light guides and gives suggestions to the viewer through a multimedia synaesthesia of light effects, sounds and colours.
Admission to the exhibition space is free, subject to prior booking. Every day from 10am to 12pm and from 4pm to 6pm it will be possible to visit the space with the experts of the iGuzzini Academy.

iGuzzini is also present in the iconic courtyard of the πŸ“ UniversitΓ  Statale, illuminating the installations of:

  • Stefano Boeri Interiors for Amazon, "The Swing", at the Cortile della Farmacia, where it will also exhibit 3 products from the Italian Echoes collection: Polsino; Whisper; Zurigo.
  • Inside the Cortile d'Onore, Massimo Iosa Ghini creates "The Oasis. Microarchitecture". A permeable palisade of wood and greenery that separates and encloses visitors for a moment of stillness. The lighting in the evening is entrusted to Underscore inOut luminaires and Palco Low Voltage projectors (∅ 49; Medium and Wide Flood optics).
  • The "Free.dom" installation curated by Simone Micheli as part of Interni's Re-Evolution FuoriSalone 2023 is a reflection on the freedom of choice within the possible future evolutions of the human being. iGuzzini supported the architect in the construction of the installation by providing Palco LV luminaires (Recessed ΓΈ 37mm, Wide Flood optic) for lighting the display cases.

More collaborations during the Milan Design Week

  • During the MDW, iGuzzini will exhibit a selection of the Italian Echoes collection (Polsino by Gio Ponti, Nitia by Rodolfo Bonetto) in the boutique windows of Giuseppe Zanotti, a high fashion brand in the footwear sector, in πŸ“ Via Montenapoleone;
  • BUROMILAN πŸ“ Fonderia Napoleonica: “Behind the impossible”.
    iGuzzini illuminates “Behind the impossible” by BUOROMILAN, at the Fonderia Napoleonica Eugenia: an exhibition of works designed by the world's most daring architects.
  • The Nitia, Sorella and Polsino table lamps - reissued in the Italian Echoes collection - color with new details the clean and essential spaces of the Marmo Arredo showroom (via Santa Tecla 3) and the brand's exhibition booth at the πŸ“ Salone del Mobile (Hall 18, Stand B01).


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